Caliva CBD

Beyoncé’s husband Jay-Z entered the cannabis industry this week, announcing he’d be joining the California brand Caliva as chief brand strategist.

“Jay-Z entering the cannabis space reaffirms that effective brands will drive the future of the cannabis industry. We applaud his efforts to be a part of the solution in righting the disproportionate impact that the war on drugs has had on minority communities. Jay personifies the perfect mix of celebrity, entrepreneur and true brand," said Kraig Fox, CEO of High Times, which first reported the news. 

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