First & Free CBD

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For the last few years, products containing cannabidiol—the cannabis-derived compound commonly known as CBD—have proliferated, from vape pens to face creams, tinctures to dog treats. But while CBD companies seem countless, a new one is likely to make a splash in the US market. On Tuesday, Canadian business news network BNN Bloomberg reported Canopy Growth—the world’s largest legal cannabis company, worth about $6.4 billion—quietly launched its new CBD brand, called First & Free. On its website, the brand is selling capsules and tinctures for prices ranging from $14.99 to $64.99 to customers in 31 US states and says a cream will be coming soon. (Martha Stewart has also been tapped to consult on Canopy’s CBD-enhanced pet products.) A Canopy representative told BNN Bloomberg the site is in a testing phase and “early signs are positive.”