
- Edible Brands is introducing a line of hemp cannabidiol snacks and treats later this year under the Incredible Edibles brand. The CBD-infused items will be sold in Edible Arrangement retail locations and the company's new Gifts & Treats Edible stores, the company said in a release.
- Founder and CEO Tariq Farid said in the release the company will introduce its first Incredible Edibles store next year, with its initial product being a proprietary full-spectrum, hemp-based, non-psychoactive CBD powder. He said the company also plans to enhance its online presence.
- This launch came as Edible Brands announced an organizational restructuring consolidating retail, e-commerce, technology and supply chain operations under one umbrella. Farid is reassuming the CEO role of all companies.
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