Pearlcbd nfc

This Entrepreneur Calls NFC-Embedded Labels 

‘The Future of Packaging’ When It Comes to Clarification About Cannabis Or Any Product

Pearl NFC technology

The CBD Store


“The most important thing in the world is that people know what they’re putting into their body, onto their body, and this has never been done before with CBD or THC,” cannabis entrepreneur Danny Davis declares with passion.


“If there is any industry that needs more transparency, clarity, education and [the ability to demonstrate] authenticity, it is cannabis and CBD,” continues Davis, who is founder and CEO of Origin Labs, Inc.


Last week, Origin put its money where its mouth is with the roll-out of its new brand PearlCBD, offering a sleekly packaged, hemp-derived lotion, cream, oil tincture and capsules. The roll-out would have been just one more CBD line entering an already-crowded market except for the NFC tags embedded in the brand’s label


NFC use is still a rarity in the industry — though TONIC, which makes hemp-derived CBD wellness products, announced in early December that it had teamed with tech company Blue Bite to embed interactive technology in its labels, too.


Davis, meanwhile, has moved to patent his technology, which enables users to access manufacturer database product information embedded into product labels.


NFC stands for “near-field communication” and describes technology that allows two devices, one usually a mobile phone, to communicate. It’s been used for “experiential shopping,” payment processing and airline boarding passes. But now a wide spectrum of companies are jumping in – Johnnie Walker just announced such a move last week.


More and more, NFC is standard equipment on mobile phones too: the iPhone, starting with the iPhone 7, and Androids, starting with the Galaxy 8, all have NFC capability.


According to Davis, who was interviewed from CES where he was promoting the licensing of his technology, the “PearlCBD experience” is threefold:  First, the customer taps the product’s label, which activates a phone message “Do you want to enable the PearlCBD experience?” A “yes” response prompts a verification that the product is indeed an Origin Labs product, and includes its batch number.



 
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