Plantiful + CBD

MORTON GROVE, Ill., June 20, 2019 (GLOBE NEWSWIRE) -- Lifeway Foods, Inc.(Nasdaq:LWAY), the leading U.S. supplier of fermented dairy and vegan probiotic products, announced today it plans to enter the growing 10+ billion dollar cannabis market through Plantiful + CBD, a cannabidiol (commonly known as CBD) infused version of Lifeway’s probiotic plant-based beverage, once it is legalized at the federal level by the FDA.

“Mental health is as important as physical well-being, and CBD shows promise as way to promote lowered anxiety and stress relief. Science has shown that probiotics are natural inflammation reducers, and we believe that the addition of CBD will create an unmatched combination in the beverage space,” said Lifeway Foods CEO, Julie Smolyansky. “We listen to our consumers and continue to create innovative products to support healthy guts and minds. We’re excited about the opportunity to create a plant-based probiotic beverage with CBD that helps consumers support their physical and mental wellbeing in a convenient and delicious drink.”

Each ready to drink bottle will feature 10 vegan probiotics and the benefits of full spectrum CBD. Lifeway anticipates releasing Plantiful + CBD in a biodegradable 3.5oz bottle. A portion of proceeds from sales of Lifeway’s Plantiful + CBD will go toward restorative justice initiatives for those negatively impacted by U.S. drug policy.

Lifeway is also planning to file a comment in support of the FDA crafting a science-based structure to support the sale of products containing CBD. The company urges interested parties to do the same in an effort to bring products to market that consumers are demanding.

Plantiful + CBD would follow the success of the initial Plantiful launch earlier this year. Since the product line’s release, retailers across channels have been enthusiastically placing Plantiful single and multi-serve drinks in their stores. Upon industry debut, Plantiful won the “Best of Expo West 2019” award from EatingWell at Natural Products Expo West, where thousands of attendees had the opportunity to sample the delicious probiotic beverage.