Pura Earth

THE WHAT? Canadian Avicanna has announced the retail launch of its Pura Earth derma-cosmetics line of CBD-based products, with initial roll-out in Colombia.

THE DETAILS The range will be sold across more than 50 high-end retail locations, including Blind prestige beauty stores and Cromantic professional beauty markets as well as via Avicanna’s own e-commerce platform. The company made its debut with four of its nine-SKU-strong range, comprising Anti-Aging Treatment, Anti-Aging Serum, Clear Skin Treatment and Intensive Skin Conditioning Treatment. “We are thrilled to start offering customers the world’s first premium CBD skincare line with advanced formulations and substantiated claims through clinical evidence. The initial launch of Pura Earth in Colombia at these prestige beauty retailers is just the beginning of our global commercial strategy.  Our vertically integrated operations have the scalability to support manufacturing a full range of premium CBD products and supply the global marketplace,” said Aras Azadian, Avicanna’s Chief Executive Officer. THE WHY? Not only is Colombia one of Latin America’s largest cosmetics markets and growing rapidly but also the registration of the Pura Earth products in Colombia will enable the biopharmaceutical firm to export into international jurisdictions where regulatory bodies allow. International roll-out will commence in early 2020.

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