Soul Grind CBD

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Caliva head of beverage Chris Cuvelier said Soul Grind is part of a broader portfolio strategy for CBD drinks. The company currently manufactures both THC and CBD products including cannabis flower, tinctures and edibles. But Soul Grind will be its first brand sold into mainstream retail channels.

“[With cannabis] we have different products that target different consumer groups at different price points, so with beverage we are following that same trend,” Cuvelier said. “We believe we can develop a portfolio of infused beverages that target different consumers at different need states.”

Cuvelier joined Caliva in May after the company acquired Zola, the plant-based beverage brand he founded, with the intention of using the brand’s infrastructure to build its own cannabis beverage arm. According to Cuvelier, who still manages the flagship Zola brand portfolio in his new role at Caliva, Soul Grind (and other future beverage innovations) will utilize Zola’s distribution network to quickly scale in California retail channels.

Soul Grind will launch this month with three unsweetened varieties — Black, Mexican Chocolate and Vanilla — each containing 10 mg of CBD and 100 mg of caffeine per 8 oz. can. The line will retail for $4.99 per unit, a price point that Cuvelier said will help position the brand as a high-end coffee that is still more affordable than many competing CBD